Aren’t Merino products usually quite expensive?Updated 2 years ago

Good observation. You’re right. We’ve managed to keep our quality high and make the price point desirable too.

How you ask?

Paire is vertically integrated so we own the entire supply chain. The only corners we cut are at 90 degrees – just like your foot.

Please feel free to contact our customer service team at [email protected] for any issues or concerns you have with our socks.